Summary and reading guide

Start with the main finding, then use the reading guide to understand what was measured before choosing an action.

Read the summary

The first page highlights a finding supported by the measured questions and usable answers. It compares the brand with the relevant competitor and points to the detailed finding and first proposed action. Supporting findings depend on the evidence available; the summary is not a complete ranking of every category.

If the sample does not support a main finding, the report says so. Do not turn missing evidence into a negative verdict. A displayed action is a proposal to review, not work already performed.

Use the reading guide

How to read this report explains scope, categories, usable answers, mentions, citations and AI Overviews. A category is marked Few data below 30 usable answers. This is a reading safeguard, not a statistical confidence interval.

A mention names a brand. A citation links to a page. They are different observations: a cited site need not belong to a named brand, and a named brand need not receive a link. The report does not measure all answers every user might see.

Navigate to the evidence

Use links in the summary and category cards to reach a finding or its question table. PDF bookmarks provide another route through the sections. Long tables can continue onto further pages; repeated headings do not represent additional measurements.

Continue with Categories, findings and answers and check the measurement basis before comparing reports.