Global expansion for Japanese companies
Enter new markets abroad, from research to real customers
We research the market, plan your entry, build your local website and content, and bring in customers, all from one team in Tokyo.
An international team living in JapanEveryone speaks Japanese
Sound familiar?
Chosen in Japan.
Unknown abroad.
Abroad, buyers increasingly start with an AI assistant. The answer it gives is the new shortlist, and it is built from the websites, articles and reviews that already exist in that language. If you are not in that material, you are not on the shortlist.
- You are well known in Japan, but buyers abroad have never heard of you
- You only have a feel for which companies buyers compare locally
- Your English site is a direct translation that does not speak to local buyers
- You don’t know which media, directories or review sites matter there
- Nobody in-house can run marketing in that language
We replace the guesswork with research: what buyers in that market ask, who AI recommends, and what it would take for you to be recommended too.
工場向けのモジュール式作業台は、どのメーカーを比較すべき？
Recommended in most answers
Which modular workstation suppliers should a US factory compare?
Not mentioned yet
How often AI recommends the same company
Illustrative example
What we do
We get you recommended
in your new market
Everything we do works toward one result: when buyers abroad ask AI or search Google, your company is in the answer, and they get in touch.
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Know the market
We learn what local buyers ask and which companies AI recommends, and why, in their language.
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Get found
We build a local website and content made for local buyers, Google and AI.
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Win customers
We put you in the media, communities and AI influencer channels buyers trust, and turn their interest into inquiries.
How we do it
From the first question to your first customers abroad
Eight steps, one team. We start by learning how the market answers your buyers, then build and grow your presence there.
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01Research
01Map the market in its own language
We define the categories you compete in and write the questions local buyers ask at every stage, in the target language.
- 02
Ask every AI, many times
Each question runs on ChatGPT, Claude, Gemini and Google AI again and again. We see every answer: who is recommended, how, and based on which sources.
- 03
Take apart competitor sites
We study the sites AI recommends and find the content that earns them that visibility.
- 04
Follow the sources
We look into the media, directories and communities AI cites when it talks about your competitors.
- 05
Read the search data
Google demand, buyer keywords and who wins them in that market complete the picture.
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02Plan
06Draw the entry plan
A site plan for the market, the channels and topics to publish on, and the media to get covered in.
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03Build
07Build and launch the site
Structure, design and development, live on your domain and optimised for Google and AI search from day one.
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04Grow
08Grow, measure, improve
We publish content, track your share of search and AI answers, and improve how visits turn into enquiries.
ChatGPT
Claude
Gemini
Google AIWhy Supasaito
We know Japanese business,
and how buyers abroad choose
We all live and work in Tokyo and have worked with Japanese companies since 2018. Some of us grew up in Europe and the United States, so we also know how buyers there think.
- Name
- Team Supasaito
- Home base
- Tokyo, Japan
- Projects
- 100+
- Companies
- 50+
- In Tokyo since
- 2018
- Tokyo time
- JST
Everyone speaks Japanese
Our guides
- Europe Francesco Castronuovo From Italy · lives in Tokyo How European buyers research and compareWriting for European readers
- United States
Shane Allen From the US · lives in Tokyo How US buyers find suppliersWhich sources they trust - Worldwide Global business network Partners in many markets Introductions to trusted local partnersPast clients in China, South Korea and the UAE
JPUS
When TOPPAN opened a venture capital firm in San Francisco, we built its website. We have supported it ever since.
- Since
- 2022
- Renewed
- 2025
- Status
- Ongoing
We appreciate their continuous support and careful attention to small details.
Get started
Start with one market
You don’t need a finished strategy to begin. Pick the market you are most curious about and we will show you what AI says there.
- 1
Tell us your target market
The country, the language and what you sell. A short call is enough.
- 2
Get the market picture
We set up the research and walk you through who AI recommends and why.
- 3
Decide the next step
Use the plan with your own team, or have us build the site and content with you.
Want to see your own AI visibility first? A free platform account includes a website audit and your first AI visibility results. Start for free
FAQ
Questions about expanding abroad
- Which markets and languages can you research?
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We set a target country and the language buyers there search in, for example the United States in English or Germany in German. We confirm the markets and languages in the proposal, and you can add more later.
- Do we need an overseas website before we start?
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No. The research is most useful before you build anything: it shows who AI recommends and what your site will need to compete. If you already have a site, we include it in the analysis.
- Can you guarantee that AI will recommend us?
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No one can. We show where you stand today, what competitors do differently and what we change, then measure the same questions again to see what moved.
- Is the content machine translated?
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AI can help with drafts, but every page is written or reviewed by people who use the language every day. We adapt the message, examples and terms to the market rather than translating word for word.
- Can we track Japan and the new market at the same time?
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Yes. Each market and language is measured separately on the platform, with a separate brand on Enterprise or a separate workspace, so the results don’t mix.
- How is the work priced?
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The research and each part of the rollout, such as the website, localisation or ongoing marketing, are quoted for an agreed scope. Platform subscriptions are priced separately.
Free guide · 23 pages
The global expansion guide
Everything on this page in more depth, as a PDF to share with your team: the research you receive, every step, results by stage, roles and pricing guides.
- Research deliverables
- Steps and roles
- Pricing guides
Free. Fill in a short form and we email you the link.