Market

Set where your buyers are and which language they use, and keep the description of your market current.

Market overview

Open Context in the sidebar. Under Market in the Business context tree, choose:

• Geography and buyer language — where your buyers are and the language they ask AI in.
• How does the market work, and how do buyers choose? — the market research: the job buyers need done and what they call the category, the market segments, how buyers choose, the market’s maturity, size and rules, and the sources.
• Our observations about the market — what your team sees in the market in practice.

The first audit researches the market once and writes the market research document. After that it is your document: Supasaito does not research the market again or overwrite it. The research is not a measurement of AI answers; read those in Prompts.

Good to know The words buyers search with, their demand in Google search and whether your site has a page for each are on Site → Buyer queries. See Site audit.

How to set geography and buyer language

1. Open Geography and buyer language.
2. Under Where your brand operates, choose the geographic level and the areas where you sell. Where offered, use Add… to select more areas.
3. Check the line showing where AI requests are made from. For multiple selected areas, the primary area controls the request location; use the primary action beside an area to change it.
4. Click Save, read What will change and click Save.

To change Your buyers’ language, choose the language. A confirmation opens before anything changes; click Save to apply it or Cancel to keep the current language.

Existing prompts stay as written, including prompts in the previous language. Subsequent scans use the new request location or buyer language, and the change is marked on the measurement timeline, so take it into account when comparing scans. After a buyer-language change, a recommendation lists the prompts still written in the previous language.

If available, Back to what the system detected returns to the detected settings. Viewer access is read-only.

Good to know Buyer language, internal-document language and interface language are different settings. New documents use the language selected in Brand; the interface follows Account settings.

How to edit the market research

Open How does the market work, and how do buyers choose?, change the text and click Save. Earlier revisions are in History.

Replace statements that are no longer true instead of adding corrections, and name the source of sizes and rules. Describe the market, not your own offer: products and terms belong in Brand. Category planning, prompt generation and category suggestions read this document, so a correct description improves what Supasaito generates.

How to add your observations

Open Our observations about the market to record what your team sees: observations, their sources and the period they cover. Label hypotheses. Edit the document and click Save.