Understanding your results
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Overview and business context
AI answers and competitors
- Prompts Open a prompt to read the AI answers, compare samples and inspect the mentions and cited pages behind its res…
- Categories Compare your visibility category by category, see who leads each one, and set the order of your categories.
- Sentiment See how AI describes your brand when it mentions it, then open the answers behind the tone.
- Ads in answers See which brands advertise below ChatGPT's answers to your prompts, and in which answers.
- Sources See which domains and pages AI cited in its latest answers, and organise their source categories.
- Competitors Track competitor brands, see which content AI answers cite for them and for you, and analyse a competitor's w…
- Competitor website analysis Analyse a tracked competitor’s primary website, check coverage and quotas, and review its profile and pages.
- AI trends Compare your brand's visibility, sentiment and position over successive AI scans.
- Source trends Compare cited domains and citation shares across AI scans, and check external URLs against the latest answers.
Your website
- Site audit Use Site audit to check your primary domain, find audited pages and choose what to recheck.
- Page audit Open Page audit to inspect one page's checks, scores, links and technical recommendations.
- Page content analysis Read what a page is for, how it is written and which AI citations it receives before deciding what to change.
- Traffic & results Follow your own pages from AI citations to Google search visibility, visits and key events.
- Monitoring Check that your important pages open and stay open to search, and get an email when one stops.
- SSPS Use SSPS to inspect the technical readiness checks behind an audited page.
- SSPS+ Use SSPS+ to read the deep audit's findings about a rendered page.
- PERF Use PERF to inspect the deep audit's lab performance measurement for a page.
Google Search
- SEO overview See what Google Search brought your own site in a period and which search recommendations to work on next.
- Queries & pages Find which Google Search queries and which pages of your site gain or lose clicks, and open any query to see…
- Keywords Keep the list of search queries your market uses, see their demand and whether your site has a page for them,…
- Rankings Follow where your site appears in Google results for your important queries, what the AI Overview cites and w…
PDF reports
- Your PDF report Create a saved report of your measured results, then follow its links from a finding to the supporting answer…
- Summary and reading guide Start with the main finding, then use the reading guide to understand what was measured before choosing an ac…
- Categories, findings and answers Follow each category comparison back to the questions and individual answers that support it.
- Sources and competitor comparisons Separate cited websites from named brands, and check the question set behind every comparison.
- Site analysis in the report Read the technical findings and page-content coverage alongside the AI answers, without treating a site score…
- Proposed actions and next steps Use the proposed actions to choose work, then manage execution and review in the current app.
- Context, scope and limitations Check the measurement basis and the business context before treating a finding as a decision.