PlatformCompetitor tracking and analysis
AI competitor tracking and analysis
Track your competitors in AI answersand analyse why they win
See your market the way AI describes it. Supasaito tracks which brands ChatGPT, Claude, Gemini and Google AI Overviews name in your category and how that changes with every scan. Then analyse each competitor in depth — share of answers by category and model, their website and page types, the sources that cite them — to see where and why they beat you, and what to change.
Free plan: track up to 5 competitors and analyse one competitor website
How competitor tracking and analysis works
From the brands in your market to a concrete next step
Supasaito maps the brands in your market from research and from AI answers, keeps tracking them with every scan of the questions your buyers ask, and analyses each competitor — how AI answers about them, what their website publishes and which sources cite them. Where a competitor wins, you see why and get a recommendation to close the gap.
- Market research and AI answersWho competes in your category
- Tracked competitorsYou choose who to compare with
- Supasaito scans AI answersChatGPT, Claude, Gemini, Google AI Overviews
- ComparisonBy category, AI model, funnel stage, page and source
- RecommendationsWhat to change to close each gap
01Competitor tracking
Choose which competitors to compare with in AI answers
Market research lists the players in your category, and every scan adds the brands AI actually names. You compare yourself with the competitors buyers really hear about — including new ones you didn't know of — not with a list made once and forgotten.
Category and players
Market research names your category, its sub-segments and its players, marked as direct or adjacent — a starting list you don't have to build yourself.
Possible competitors from AI answers
Brands AI mentions that you don't track yet appear with the answers where they were seen. You notice a new player early, then add it, merge it into your brand or dismiss it.
Past scans recalculated
Add a competitor today and Supasaito recalculates past scans, so you see its trend from your first scan instead of waiting weeks for history.
Spelling variants and domains
Katakana, romaji and short names count as one brand, so no mention is lost and comparisons stay fair. Domains AI cites as a competitor's site are suggested for confirmation.
02Share of voice
Share of AI answers for you and each competitor, by category
Share of voice is the share of AI answers that name a brand. Supasaito shows it for you and every competitor, overall and category by category — so you see which topics you already own, where a competitor owns the answer, and where to focus first.
The same metrics for every brand
Visibility, mention rate, average position and sentiment for you and each competitor, with the gap in points — one view that shows where you stand.
Leader in each category
Categories are your own groups of prompts, such as product types or use cases. The leader in each shows where you are close to winning and where the gap is large.
Measured on neutral questions
Prompts that name a brand are kept out, so the numbers show how AI recommends you to buyers who don't yet know whom to choose.
03Competitor trends
AI visibility trends for you and each competitor
Each scan adds a point to the trend for every brand, by category or by AI model. You spot a competitor that is gaining before it shows up in your sales pipeline, and check whether your own publications moved anything.
04Head-to-head comparison
You vs one competitor by category, AI model and funnel stage
Open any competitor to compare it with you by category, by AI model and by funnel stage: awareness, comparison and decision. When one competitor keeps coming up, this shows exactly where it takes answers from you and which part of the buying journey to work on.
ChatGPT
Claude
Gemini
AI Overviews05Answer comparison
The prompts and answers where AI names a competitor instead of you
For every prompt and AI model, Supasaito shows which brands were named. Open the answers that name a competitor to read why AI recommends it — the arguments it gives are the ones your content needs to answer.
Comparison by prompt
A table of prompts and AI models shows who was named in each, so you find the exact questions where you lose.
Answer overlap
How often you appear in the answers that mention a competitor — whether buyers see you as an alternative or don't see you at all.
Branded questions
“Aster vs Northline” and “alternatives to Northline” are measured separately. They show what AI says at the moment a buyer is choosing between you.
06Competitor website analysis
Which competitor pages AI cites, by page type
Supasaito crawls a competitor's website, sorts every page by type and matches the pages with AI citations. Side by side with your site, it shows which kinds of content AI prefers in your market — for example case studies or pricing pages you don't have yet.
Site summary side by side
Pages, language versions, cited pages and citations for both sites — a quick read of how large the content gap is.
Citations by page type
Product, service, case study, pricing, documentation, blog and news pages on both sites and on third-party sites — it tells you which type of page to create or improve first.
Site structure, page by page
The page tree with citations per section shows which competitor pages AI relies on, so you can study them before writing your own.
07Competitor source analysis
Websites that cite your competitors but not you
Every page AI cites is checked for brand mentions. Supasaito lists the websites that name a competitor but never you — media, Q&A sites, reviews, PR. These are the places where being mentioned can change what AI says about your market.
Source mix
The share of media, Q&A, user reviews, corporate sites, wikis and PR among pages that name the competitor — which kind of presence works in your market.
Verified, not guessed
A domain counts only when its cited pages actually name the brand, so you don't spend effort on sites that wouldn't help.
Your publication targets
Domains that cite a competitor but not you become recommendations — a concrete list for your PR and content team of where to get published next.
08Recommendations from competitor gaps
Recommendations created from competitor gaps
When the comparison finds a gap you can close, Supasaito turns it into a recommendation with the evidence attached. Briefs use a profile of the competitor's products, prices and cases, so your comparison pages are accurate and your team doesn't start from a blank page.
FAQ
Competitor analysis in AI answers: common questions
- What is competitor analysis for AI search?
- It measures how often AI assistants such as ChatGPT, Claude, Gemini and Google AI Overviews name your competitors instead of you, and why. Supasaito compares share of voice, position and sentiment, and shows the answers, pages and sources behind each result.
- How does Supasaito find my competitors?
- From market research on your category and from the AI answers themselves. Brands that AI names but you don't track appear as possible competitors; you decide whether to track them, merge them into your brand or dismiss them.
- How many competitors can I track?
- The Free plan tracks up to 5 competitors and includes one competitor website analysis. Paid plans raise both limits — see platform pricing.
- Which AI models are compared?
- ChatGPT, Claude, Gemini and Google AI Overviews. The models included depend on your plan.
- Does the competitor website analysis respect robots.txt?
- Yes. The crawler respects robots.txt and bot protection and does not bypass them. Pages closed to crawling are reported, and a failed analysis does not count toward your limit.
- Can my AI agent read competitor data?
- Yes, through MCP. A connected agent can read competitor comparisons, category gaps and source gaps with the same permissions you have in the dashboard.
Related features
Where competitor data is used next