Supasaito vs Scrunch AI
Both send real questions to AI assistants and report what came back, so these two overlap more than most. Scrunch is a US enterprise platform, now owned by Sitecore; its standout feature feeds your site to AI crawlers. Supasaito is one repeatable loop, in nine languages, starting free.
Supasaito
- Your business
- Measure
- Prioritise
- Publish — on and off your site
- Record URL
- Measure again
and round again
Nine brand languages · Japan served natively · from ¥0
Scrunch AI
- Measure
- Audit
- Optimise your pages
- Serve crawlers via CDN
and round again
Nine engines on Enterprise · crawler delivery at the CDN layer
Feature by feature
Each bar shows which product is stronger on that point, and by how clear a margin. It is our reading of the facts in the two cards below it — never a score we made up.
What each product measures
AI engines
Scrunch covers twice as many engines. We cover four and disclose exactly how we sample them.
Supasaito
- ChatGPT, Claude, Gemini and Google AI Overviews
- Every question asked three times per engine, then averaged
- Perplexity, Copilot and Meta AI are not measured
Scrunch AI
- Nine on Enterprise, including Perplexity, Copilot, Meta AI and Grok
- Google AI Mode as well as AI Overviews
- The $250 plan covers only four: ChatGPT, Perplexity, Google AIO and Copilot
Where the questions come from
Both track questions you choose. Ours are built from your business; theirs come with an industry pool.
Supasaito
- Questions generated from a profile of your business, grouped by topic and buying stage
- Every question editable on every plan, including free
- 15 questions on Free, 50 on Starter, 150 on Business
Scrunch AI
- Your own questions plus a pool of industry questions
- Filters by topic, persona, model and region
- 125 questions on the $250 plan; any number on Enterprise
Auditing your own site
We crawl your whole site as often as you like. Scrunch meters page audits by plan.
Supasaito
- Full-site crawls scoring every page 0–100 — not metered on any plan
- Deeper per-page checks with a page-speed measurement
- The deeper audits are quota-based: 100 pages a month on Starter
Scrunch AI
- Site- and page-level auditing with automatic error detection
- On the $250 plan: 5 audits a month and a 25-page site map. Full-site audits are Enterprise
Turning findings into work
What it tells you to do
Scrunch improves the pages you already have. Supasaito tells you what is missing.
Supasaito
- Three lists: your business facts, your website, your content
- Each item carries priority, effort and the playbook version that produced it
- Website fixes arrive with a snippet ready to paste
Scrunch AI
- A page optimiser that rewrites and enriches pages you have published
- Optional auto-approval ships the changes for you
- Some reviewers find the recommendations too general to act on
Producing new content
We write the brief for a piece that does not exist yet. Scrunch now lists content generation on its own price list.
Supasaito
- A full brief: what to write, plus a prompt for your own AI assistant
- We do not write or publish the article, and briefs are 0 on Free
Scrunch AI
- Keeps an approved store of brand facts that feeds its rewrites
- Its price list now offers content generation — “Basic” on the $250 plan, “Advanced” on Enterprise — while its own comparison page still says it has none
Getting quoted on other sites
Both take third-party sites seriously. Ours is built in; theirs runs through publishing partners.
Supasaito
- Briefs name which outside sites to publish on, and why each was chosen
- A URL published anywhere becomes a tracked source
- We do not contact publishers or buy placements for you
Scrunch AI
- Partnerships that approach publishers for you and report the citations
- One partner distributes to 3,000+ publishers
- Delivered through partners rather than inside the product
Changing how AI reads your site
Scrunch can serve AI crawlers a stripped-down version of your site. Nothing in Supasaito does this.
Supasaito
- No crawler-side delivery layer — we do not have this
- We tell you what to change; your site serves everyone the same pages
Scrunch AI
- Detects AI crawlers at the CDN and serves a compressed, machine-readable page
- Reports one page cut from ~124,000 tokens to ~1,300
- Needs a CDN integration and an enterprise contract
Where each one works
The Japanese market
Supasaito is a Japanese product. Scrunch serves Japanese customers from a US platform.
Supasaito
- Built in Tokyo: Japanese product and support, prices in yen, data in Japan
- Japan-specific tactics, not translated ones
Scrunch AI
- Tracks questions in any language and country
- Names Japan among its customer regions
- A Japanese interface, yen pricing or local support are not documented publicly
If you are an agency
Scrunch has the more built-out agency programme. We give you the co-branded deliverable.
Supasaito
- Client reports co-branded “Supasaito × your logo” on every page
- A free audit you can run on any prospect’s domain
- No agency console and no full white-label yet
Scrunch AI
- One workspace across clients, bulk onboarding, guest access
- Partner programme with referral commissions up to 20%
- Co-branded client reports are not documented publicly
Getting in
What it costs to start
Supasaito has a permanent free tier. Scrunch has a 7-day trial, then $250 a month.
Supasaito
- Free forever: one real scan, a site audit and a PDF report, no card
- Paid plans ¥29,800 and ¥148,000 a month
- Free gives one scan ever — a snapshot, so no trend
Scrunch AI
- $250/month for the one published plan; everything above it is quote-only
- 7-day trial, no card. A permanent free tier is not documented
- Google sign-on is included; SAML/OIDC, the query API and MCP are enterprise-only
Access for your own tools
Scrunch offers more kinds of access. Supasaito offers one channel, and goes deeper into it.
Supasaito
- An MCP server with ~90 tools, including a self-driving site-audit loop
- No public REST API by design, and MCP is off on Free
Scrunch AI
- Four REST APIs, a Looker Studio connector, and MCP on every plan
- Its MCP action set is smaller: metrics plus a few writes
- API history covers 90 days
Which one is right for you
Pick Supasaito if…
- You want the whole loop in one place: measure, decide, publish, record, measure again.
- You sell in Japanese or across languages and want that handled natively, not translated.
- You want to see real results before paying anything — the free tier is permanent, not a trial.
- You need a brief for content that does not exist yet, not a rewrite of what does.
- You are an agency that wants client reports carrying your own logo.
- You want an AI agent to drive the tool directly, with deep read and write access.
Pick Scrunch AI if…
- You need engine breadth today: Perplexity, Microsoft Copilot and Meta AI are all covered, and we do not cover them.
- You want AI crawlers served a machine-readable version of your site. Nothing in Supasaito does this.
- You want a partner to approach publishers for you rather than a list of where to publish.
- Your reporting lives in Looker Studio or your own data warehouse.
- You are an agency wanting an established programme with referral commissions and multi-client onboarding.
- Your organisation is standardising on Sitecore, which now owns Scrunch.
How Supasaito works: the closed loop
Supasaito is built around one repeatable cycle. GEO, LLMO and AEO are tactics inside this loop — the loop itself is the product.
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1. Your business, structured
A profile of what you sell and how buyers ask, built from your site and editable. Every number below depends on it.
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2. Measure what AI says
Real questions asked to ChatGPT, Claude, Gemini and Google AI Overviews: are you named, where, in what tone, next to whom, from which sources.
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3. Get a prioritised list
Three queues — your business facts, your website, your content — each card stamped with the version of the playbook that produced it.
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4. Publish, on and off your site
Briefs cover your own page and the outside sites the engines already quote in your market. Your team or agency writes and ships it.
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5. Record what you published
The URL becomes a tracked source, so the next scan knows what to look for.
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6. Measure again
Weekly scans show whether the answers moved — scan by scan, with a marker wherever the measured questions changed.
Sources
Competitor information reflects the cited sources as of September 1, 2026. Check each provider for current features and pricing.
- Scrunch — FAQs (engines, languages, trial)
- Scrunch — Pricing
- Scrunch — Monitoring & Insights
- Scrunch — Agent Experience Platform (crawler delivery)
- Scrunch — For agencies
- Scrunch — About (company, investors, customers)
- Scrunch — Developer portal (APIs)
- Scrunch — MCP announcement
- Scrunch — on its own content capabilities
- Scrunch × Noble partnership
- Scrunch × Stacker partnership
- Sitecore — acquisition press release (2026-06-03)