Which advertisers appear below ChatGPT’s answers to the questions your team monitors? Supasaito’s Ads in answers brings those observations together, showing the advertisers and prompts involved.
The feature records ads returned with sampled responses from the ChatGPT interface. Marketing teams can review paid placements alongside their AI visibility work, while keeping them separate from mentions in the answer itself.
Keep ads and organic mentions separate
A brand can appear in an ad below an answer without being named in the answer’s text. That distinction matters when reporting how AI presents your company and its competitors.
Supasaito stores the ad separately. It does not count the ad as an organic mention or include it in visibility, sentiment or source metrics. If the answer also names the advertiser, that mention still counts in the organic results.
Review advertisers and the questions involved
Ads in answers helps teams review:
- How often ads appeared in the collected ChatGPT answers, with the number of answers behind the view.
- Which advertisers appeared, distinguishing ads linked to your domains, tracked competitors, potential competitors and untracked advertisers.
- Which monitored prompts were associated with competitors’ ads, with links to inspect the collected answers.
Choose a 7-, 28- or 90-day period and narrow the view by funnel stage. The advertiser table shows the prompts involved, the share of sampled answers carrying each advertiser’s ads and changes from the preceding period of the same length.
A practical use in a marketing review
Consider an illustrative example. A software company’s marketing manager monitors the question, “Which CRM systems should a B2B sales team compare?” An ad for a tracked competitor appears below a collected answer, but the answer’s text does not mention that competitor.
The manager can record the prompt and scan date in the team’s marketing review as an observed ad placement. Keeping that finding separate from organic mentions makes the comparison clearer. It does not establish the competitor’s budget, targeting strategy or campaign performance.
Coverage and availability
The data describes the responses Supasaito collected for monitored prompts. It does not cover every ChatGPT conversation or measure advertisers’ spending, total impressions, clicks or conversions. An ad not appearing in the sample does not establish that the advertiser is absent from ChatGPT.
Ad history builds from scans performed after the feature became available. Earlier answers are not retrospectively populated with ads.
The initial Free audit can collect valid ads when they are returned with ChatGPT responses from the interface. Their presence is not guaranteed for every prompt or market. Subsequent collection follows the plan’s scans, with ChatGPT enabled for the brand and the relevant account conditions met. Free does not include recurring scans. This is periodic sampling, not real-time monitoring.
For the screens, indicators and how to read them, see the Ads in answers guide.