Free download

Japan Market Entry Guide

How a foreign company gets chosen in Japan, in 24 pages. It explains how Japanese buyers search and choose, how we research what they ask AI and Google, the steps from research to your first customers, the Japanese website and content, results by stage, roles and pricing guides. Share it with everyone involved in the decision.

What’s inside

• How Japanese B2B buyers search and choose, and why your reputation at home doesn’t carry over
• Market research in Japanese: the buyer questions, what AI recommends and why, competitor sites, sources and search data, and the report you receive
• From plan to customers: the entry plan, a Japanese website that Google and AI understand, copy written for Japanese buyers, social media and ongoing marketing
• Working together: results by stage, partners for sales, company setup, accounting and legal, roles, pricing guides, a case study and FAQ