Visibility score
The percentage of measured AI answers that mention a brand. Supasaito reports average position separately; position does not weight visibility.
Explanation
Supasaito divides the number of usable answers that mention the brand by the total number of usable answers in the selected measurement set, then multiplies by 100. If the brand appears in 12 of 20 usable answers, visibility is 60%. Repeating the brand several times in one answer does not turn that answer into several samples.
Attempts without an AI Overview, responses held for moderation, failed attempts and pending attempts are excluded from the denominator. With no usable answers, visibility is unavailable; it is not 0%.
Visibility describes presence within the selected prompts and engines. It is different from share of voice, website readiness scores, traffic or market share.
Results can vary between runs. Compare scans with comparable prompts, engine sets and sampling conditions. A score change alone does not establish that a particular action caused it.
Sources
Updated: Nov 2, 2026